Three White-and-black Scrabble Tiles on Brown Wooden Surface

Enhancing Visibility: Ensuring Your Web Content is Search-Engine Friendly

The Vital Role of Search Engine Visibility in Digital Marketing In the ever-evolving landscape of digital marketing, the visibility of your web content on search engines can significantly impact the success of your online presence. It’s crucial to ensure that your content is not only valuable to your audience but also accessible to search engines….

Binary numbers in digital green format
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The Best of Both Worlds: Offering PDFs and Text Versions of Your Content

We were managing a website for a company that specializes in planned giving resources. They were original a little thin on their content, one of those sites that you could visit and still not know why they did. They beefed up the content with some really nice pdfs which provided a lot of information on…

Google Search Console comparison. Last 3 months vs year over year

Weathering the Seasons of SEO: Why Year-Over-Year View is Key for Your Website

This is a screenshot of the Google Search Console (GSC) for a seasonal website I work with… In SEO it seems to be pretty common for people to expect a linear improvement. You take a certain time period, 7 days, 28 days, 90 days (as in this case) and hope you have more visits from…